Catalyst Lab is excited to announce the launch of our #LekkerNuchter Campaign, a partnership with the Dutch brewers on the social issue of whether promoting non-alcohol beer among youth of 16-17 years is viewed by parents as an act of social responsibility or perceived as a marketing ploy. We have given much thought on trying to elicit genuine and diverse responses to this question. We produced a fun video to provoke audiences on this matter, constructed an opinion poll stemming from 50 interviews that we executed with a cross section of the Dutch public that allowed us to identify key themes of concern and designed avatars to represent these key themes for clarity and fun. We look forward to analyzing all the opinions as they come in. Stay tuned!